Style Overview

It's the fabric everyone asks about! Our ButterSoft Collection is buttery soft clothing made for real, everyday life, the comfy, cute, throw-on-and-go kind you'll reach for all week. It's smooth, stretchy and sooo soft, with happy prints and easy colors that go with what's already in your closet. Browse it next to the rest of our boho clothing and you'll see why so many of us wear it on repeat.

The Fabric That Feels Like Butter

We named it ButterSoft for a reason! The fabric has a smooth, buttery feel and easy stretch, so it moves with you instead of pinching or pulling. Touch it once and you'll get it... which is why so many of us own it in more than one print.

That stretch is what makes it such a great everyday fabric. It keeps up with school drop-off, the grocery run, a long day at your desk and dinner with friends, and it still feels comfy when you get home. Softness matters most in the clothes you wear the most, and that's exactly what we made this for. It's the kind of everyday treasure that earns its spot in your closet fast.

How to Wear It Every Day

ButterSoft isn't loungewear... it just feels that good! It's regular clothing, made to wear out of the house and dress up or down depending on your day. A few of our favorite ways to wear it:

• Pair a ButterSoft top with your favorite jeans and boots for an easy fall outfit.
• Tuck it into one of our boho skirts and pants for a comfy look that still feels put together.
• Add layered necklaces and a Boho Bandeau® when you want a little extra happy.
• Throw on some sparkle and wear it to the office holiday party.
• Layer it under a denim jacket with ankle boots for a Friday night out with friends.
• Keep it easy with sneakers and a tote for a day of Christmas shopping.

Because the whole collection shares the same soft feel and happy colors, it mixes with what you already own. One new treasure can spin into a whole week of outfits, and that's the kind of little thing that makes getting dressed fun again.

Layering for Chilly Days

Happiness is... Sweater Weather! The smooth fabric slides under layers without bunching, so ButterSoft makes a perfect base under our cozy sweaters and jackets or a flannel shirt on crisp mornings.

When winter really shows up, add a long cardigan and a scarf or beanie from our cold weather accessories. It's the little things... like a sooo soft layer under your coat on the coldest morning of the year! We love it under a puffer vest for Saturday errands and holiday light drives, too.

Our ButterSoft Collection

Our ButterSoft Collection gathers everyday clothes made from our smooth, stretchy signature fabric, the comfy kind you can wear to work, out to dinner and everywhere in between. We made it to feel as good at night as it did in the morning, because comfy and cute belong together!

FAQs

What makes ButterSoft fabric different?

It's all in the feel! ButterSoft is our signature fabric, with a smooth, buttery touch and real stretch that moves with you all day. It's the first thing people notice when they try it on, and the reason so many of us keep going back for more prints.

Is ButterSoft loungewear?

Nope! ButterSoft is everyday clothing made to wear out of the house, to work, to dinner and to every holiday get-together on your calendar. It just feels as comfy as your favorite loungewear, which is kind of the whole point. Think of it as the outfit you won't be dying to change out of the second you get home.

How do I care for ButterSoft clothing?

Keep it gentle. Machine wash on a gentle cycle, tumble dry on low, and always check the care label before the first wash. Skipping high heat helps the fabric keep its stretch and smooth feel wash after wash, so your favorites stay your favorites for a long time.

Is ButterSoft a good gift?

Yes, and it's an easy one to get right! A happy print makes it feel personal, and the soft stretch makes it a joy to wear. Tuck this sooo soft treasure into a Happy Bag for mom, your sister or your best friend, then browse our cozy gifts for a little somethin' to go with it.

Related Styles

Sweater weather deserves the same softness, and our comfy knits deliver it with happy prints and relaxed fits.

Craving the snuggliest of everything we make? The Cozy Core shop rounds it all up. And for easy layers with that lived-in feel, our happy sweatshirts are your new weekend uniform.